Nobody talks about the part where the thing you love starts to feel like a trap. You got into this industry for a reason. Maybe it was the craft: the photography, the food, the flowers, the ability to create something beautiful that mattered on one of the most important days of someone's life. Maybe it was the freedom of building something for yourself. Maybe it was both, plus the income that comes when you are genuinely excellent at something people need. What it almost cert

A little while ago, I came across a wedding caterer with a genuinely impressive online presence. Beautiful website, well-crafted copy, strong social media, the kind of brand that makes you think these people really have it all together. I sent them an email. What came back was a mailer-daemon notification. Their inbox wasn't receiving messages. No phone number on the website. Social media had an auto-reply with no way to know if your direct message was seen. There was simply