A little while ago, I came across a wedding caterer with a genuinely impressive online presence. Beautiful website, well-crafted copy, strong social media, the kind of brand that makes you think these people really have it all together. I sent them an email. What came back was a mailer-daemon notification. Their inbox wasn't receiving messages. No phone number on the website. Social media had an auto-reply with no way to know if your direct message was seen. There was simply